Some companies get it and some companies don't when it comes to social media. For example, the Nestle corporation didn't. A social media rep got rude with some of their frustrated consumers, things got worse and Nestle once well known for its customer service was grilled for their lack of courtesy.
A social media etiquette that keeps companies within certain bounds is needed for any company that wants to control its social media offerings.
I recently came across one well thought out social media etiquette article that I think could help companies. It was kept as simple as possible to not confuse social media representatives with complicated legal terms that the average user could follow. Check this out and comment on what you think about it.
Social Media Etiquette
I agree with you that social media etiquette should definitely play an important role in every business. I know that I wouldn't spend my money at a business that had bad customer service. I feel that people should at least keep it professional at their place of business. To me bad customer service can make or break your business. Social media etiquette is very crucial in today's work environment.
ReplyDeleteWhat type of social media platform was this? I guess that the rep was representing Nestle on a networking site. Maybe some PEOPLE get it and some PEOPLE don't. What an idiot! First, you've always got to consider the business when doing business for business. You have to turn on the "work you" and represent the company whenever you're on the clock. Second, one should always know that when online, there almost isn't anymore privacy and all info posted could possibly root back to you. I really don't see how people can slip up so much in an online world. Maybe not everyone is informed on online etiquette. I imagine that human resources representatives should be trained in online etiquette on top of all other company instruction. It only seems right with the growing communities online and businesses doing their part fitting in.
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