While social networks for personal use are the in-thing right now, one area that is beginning to gain momentum is the use of social media within organizations, as a way of communicating and collaborating with colleagues. It may not be as trendy, but I think that this will be an important next step for social media. It will understandably take a long time to affect change within most corporate structures, but I think that brands now have to create more fluid, dynamic processes to constantly be in a position to take advantage of new technologies.
As we look for more businesses to become transparent online and engage with customers through social media tools, I believe this has to come from within the organization. By adopting social media tools designed for businesses, companies can not only increase productivity and create more of a dialogue between employees, but grow their personal experience of how social media functions.
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An idea just hit me after reading your article. I think that the workplace should have its own space for social media, but only for employees. The company I work for has an online portal which provides all the latest headlines, the most recent stock quote, corporate memos, and personal information (such as pay stubs and benefits package). I think that incorporating communication through an online work portal may be the next step for better communication within the company. Employees from all over could help share ideas and discuss ways to improve their work through the help of company counterparts.
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